The Unilever Foundry: Unicornetto with Viddsee & Jivox Case Study
How can brands leverage data to tell authentic and relatable stories that pull on consumers’ heartstrings? Through Unilever Foundry, Cornetto partnered up with Viddsee, Jivox and U-Studio in their quest to tell the stories ‘teen love’ moments, catalyzed by their rainbow-coloured UniCornetto ice cream across Southeast Asia. The power of authentic story-telling and precision marketing technology comes together to create an impressive personalized video campaign which garners multiples awards locally and regionally.
The Unilever Foundry is our platform for start-ups and innovators to engage, collaborate and explore business ideas with Unilever and our 400+ brands. Through the Foundry, start-ups can view and apply to address briefs from our brands and functions; apply for business mentorship to get valued guidance and advice from across our business, or register to attend events across the world.
We are on a mission to transform the Unilever growth model to make sustainable living commonplace by collaborating with innovators. The platform is the entry-point for start-ups and entrepreneurs seeking to connect with Unilever. Our objective is to build and cultivate strategic partners for the future, with Unilever as a partner of choice.